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Digital marketing encompasses all marketing efforts that utilize electronic devices or the internet to promote products or services. It leverages digital channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Digital marketing strategies often include tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more. The goal of digital marketing is to reach a targeted audience, engage them effectively, drive traffic, generate leads, and ultimately, convert them into customers or clients. Digital marketing allows businesses to analyze and optimize their campaigns in real-time, resulting in greater flexibility, efficiency, and effectiveness compared to traditional marketing methods.